VetroSpace.com Site Audit Report
Comprehensive technical SEO analysis with actionable fixes to improve search rankings and site performance
Overall SEO Score
Good foundation with room for improvement in key areas
57
Requires immediate attention
15
Should be addressed soon
16
Address when possible
82
For reference only
High Priority Issues
Fix These FirstLinks
Issues with internal and external links affecting crawlability and user experience
Common Issues Found:
- •Broken internal links (404 errors)
- •Links to redirected pages
- •Missing or incorrect anchor text
- •Too many links on single pages
- •Links to low-quality or irrelevant external sites
Recommended Fixes:
Broken Links
Audit all internal links using tools like Screaming Frog or Ahrefs. Fix or redirect all 404 errors to relevant pages.
Redirect Chains
Update links to point directly to final destination URLs, avoiding 301 redirect chains that slow page load.
Poor Anchor Text
Use descriptive, keyword-rich anchor text instead of generic phrases like 'click here'. Ensure anchors match target page content.
External Link Quality
Review all external links. Remove or add rel='nofollow' to low-quality external links. Ensure outbound links add value.
HTTPS Certificate
SSL/TLS certificate and HTTPS implementation issues affecting security and SEO
Common Issues Found:
- •Mixed content warnings (HTTP resources on HTTPS pages)
- •Insecure resources loading on secure pages
- •Certificate configuration issues
- •Missing HTTPS redirects
- •Insecure cookies
Recommended Fixes:
Mixed Content
Update all HTTP references to HTTPS. Check images, scripts, stylesheets, and iframes for insecure URLs.
HTTP to HTTPS Redirects
Implement 301 redirects from HTTP to HTTPS for all pages. Update canonical tags to HTTPS versions.
Certificate Warnings
Ensure SSL certificate is valid, not expired, and covers all subdomains. Implement HSTS (HTTP Strict Transport Security).
Secure Cookies
Set 'Secure' and 'SameSite' flags on all cookies to prevent security vulnerabilities.
Accessibility & Indexation
Issues preventing proper search engine crawling and accessibility
Common Issues Found:
- •Pages blocked by robots.txt
- •Missing or incorrect robots meta tags
- •Orphaned pages (no internal links)
- •Slow page load times affecting crawl budget
Recommended Fixes:
Robots.txt Configuration
Review robots.txt to ensure important pages aren't blocked. Allow Googlebot access to CSS/JS files.
XML Sitemap Issues
Create and submit comprehensive XML sitemap. Update regularly with new pages. Remove 404s and redirects from sitemap.
Orphaned Pages
Ensure every important page is linked from at least one other page. Improve internal linking structure.
Crawl Budget Optimization
Improve page speed, fix duplicate content, and use pagination properly to maximize efficient crawling.
Medium Priority Issues
Address SoonMarkup-related Issues
Structured data and schema markup problems affecting rich snippet display
Common Issues Found:
- •Invalid or missing Schema.org markup
- •Structured data validation errors
- •Missing JSON-LD implementation
- •Incorrect markup types for page content
Recommended Fixes:
Schema Validation Errors
Use Google's Rich Results Test to identify errors. Fix required properties and ensure valid JSON-LD syntax.
Missing Structured Data
Add Organization, Product, and Review schema where appropriate. Implement BreadcrumbList schema for navigation.
Incorrect Markup Types
Match schema types to actual page content. Use LocalBusiness schema for office pod installations/showrooms.
Missing Reviews/Ratings
Implement AggregateRating schema if you have customer reviews. This can boost CTR in search results.
Meta Tags
Meta tag issues affecting search result appearance and social sharing
Common Issues Found:
- •Missing or duplicate meta descriptions
- •Title tags too long or too short
- •Missing Open Graph tags
- •Missing Twitter Card metadata
Recommended Fixes:
Meta Descriptions
Write unique, compelling descriptions (150-160 chars) for every page. Include target keywords naturally.
Title Tag Optimization
Keep titles 50-60 characters. Include primary keyword near the beginning. Format: 'Primary Keyword | Brand'.
Social Media Tags
Add Open Graph (og:) and Twitter Card meta tags to all pages for better social sharing appearance.
Duplicate Meta Tags
Ensure each page has unique title and description. Use dynamic templates for product/category pages.
Multimedia
Image and video optimization issues affecting performance and accessibility
Common Issues Found:
- •Missing or poor image alt text
- •Unoptimized image file sizes
- •Missing image dimensions causing layout shifts
- •No responsive image implementations
Recommended Fixes:
Alt Text Optimization
Add descriptive, keyword-relevant alt text to all images. Don't stuff keywords; describe what's in the image.
Image Compression
Use WebP format where supported. Compress images using tools like TinyPNG. Aim for <100KB per image.
Lazy Loading
Implement native lazy loading (loading='lazy') for below-fold images to improve initial page load.
Responsive Images
Use srcset and sizes attributes to serve appropriately sized images for different devices.
Low Priority Issues
Optimize LaterRedirects
5 issuesRedirect chain and loop issues affecting site performance
Redirect Chains
Consolidate chains into single redirects pointing directly to final destination. Update internal links.
301 vs 302 Redirects
Use 301 (permanent) redirects for moved content. Reserve 302 (temporary) for genuine temporary moves.
Redirect Loops
Audit redirect rules to identify and fix circular redirect patterns. Test thoroughly after fixing.
Redirect Strategy
Document all redirects. For site migrations, create comprehensive redirect map from old to new URLs.
Headings
3 issuesHeading structure issues affecting content hierarchy and accessibility
H1 Tag Optimization
Use exactly one H1 per page containing the primary keyword. Make it descriptive and compelling.
Heading Hierarchy
Follow logical order: H1 → H2 → H3. Don't skip levels. Use headings to outline content structure.
Keyword Integration
Include relevant keywords in H2 and H3 tags naturally. Use variations of your main keywords.
Accessibility
Ensure headings create a logical outline for screen readers. Don't use headings purely for visual styling.
HTTP Status Code
1 issueHTTP response code issues
Correct Status Codes
Ensure deleted pages return 404 or 410, not 200. Redirected pages should return 301/302, not 200.
Custom Error Pages
Create helpful 404 pages with navigation links and search. Monitor 404 errors in Search Console.
Server Errors
Monitor and fix server errors promptly. Implement proper error logging and alerting.
Hreflang Attributes
1 issueInternational targeting and language tag issues
Hreflang Implementation
If serving multiple languages, implement hreflang tags correctly. Each page must reference all language versions including itself.
Return Links
Ensure bidirectional hreflang links. If page A links to B, page B must link back to A.
Language Codes
Use correct ISO language codes (e.g., en-US, en-GB). Include country codes for regional variants.
Areas Performing Well
Content
No content quality or duplication issues detected
Server Parameters
Server configuration is properly set up
AMP-related Issues
No Accelerated Mobile Pages issues
Recommended Implementation Order
Week 1-2: Critical Security & Accessibility
- • Fix HTTPS certificate issues and mixed content warnings
- • Resolve accessibility and indexation problems
- • Address broken and redirected links
Week 3-4: Content & Markup Optimization
- • Fix meta tag issues (titles, descriptions)
- • Implement proper structured data markup
- • Optimize multimedia elements (images, videos)
Week 5-6: Polish & Optimization
- • Clean up redirect chains
- • Optimize heading structure
- • Implement hreflang if needed for international targeting
Ready to Fix These Issues?
Addressing these technical SEO issues will improve your search rankings, user experience, and organic traffic.