From Hidden Gem to Category Leader
A comprehensive plan to help VetroSpace establish air quality thought leadership and drive measurable market growth.
Foundation
HubSpot migration, air quality content launch, and visual asset creation
Growth
Social media calendar, partner materials, and LinkedIn expansion
Scale
SEO foundation, blog content, lead magnets, and conversion optimization
Strategic Approach
Based on my analysis of VetroSpace's competitive advantages and digital gaps, this 90-day plan focuses on establishing air quality thought leadership while building sustainable content and lead generation systems.
Air Quality First
Position VetroSpace as THE authority on breathable workspace technology
Content-Driven
70% educational content, 30% promotional for authentic engagement
Multi-Channel
LinkedIn (primary), Blog (SEO), Email (nurture), Partners (scale)
Data-Backed
Use Harvard research, hospital validation, and ISO certifications
Foundation & Quick Wins
HubSpot Migration + Air Quality Launch
Expected Outcomes
By the end of 90 days, VetroSpace will have a strong foundation for sustainable growth
LinkedIn posts, blog articles, videos, graphics
Targeted B2B decision-makers and architects
Targeting low-competition, high-intent keywords
Air quality quiz and ROI calculator
Through SEO and thought leadership content
Enablement kit for resellers and partners