Back to OverviewCompetitive AnalysisVetroSpace vs Framery:
VetroSpace vs Framery:
Understanding the Gap
Deep dive into SEO performance comparison and strategic opportunities
Head-to-Head Comparison
| Metric | VetroSpace | Framery | Gap |
|---|---|---|---|
| Total Keywords Tracked | 89 | 100 | +11 |
| Position #1 Rankings | 0 | 14 | +14 |
| Top 10 Rankings (1-10) | 1 (1%) | 56 (56%) | +55 |
| Top 20 Rankings (11-20) | 10 (11%) | 17 (17%) | +7 |
| Average Position | ~60 | ~12 | -48 |
| Keywords Below Pos 50 | 49 (55%) | 9 (9%) | -40 |
| Monthly Organic Traffic | ~50 | ~15,000+ | 300x |
Critical Finding
VetroSpace has ZERO position #1 rankings while Framery owns 14. 55% of VetroSpace keywords rank below position 50, making them virtually invisible in search results.
Position Distribution
VetroSpace Rankings
Positions 1-101 keywords (1%)
Positions 11-2010 keywords (11%)
Positions 21-5029 keywords (33%)
Positions 51-10049 keywords (55%)
Problem: 55% of keywords below position 50 = almost no traffic
Framery Rankings
Positions 1-1056 keywords (56%)
Positions 11-2017 keywords (17%)
Positions 21-5018 keywords (18%)
Positions 51-1009 keywords (9%)
Success: 56% of keywords in top 10 = massive traffic
Framery's Top Performing Keywords
Where Framery ranks #1 and why VetroSpace isn't competing
| Keyword | Volume | Position | Difficulty | Traffic | Why VetroSpace Isn't Ranking |
|---|---|---|---|---|---|
| framery near me | 33,100 | #1 | 23 | 4962 | Branded search - not applicable |
| pod prices | 22,200 | #9 | 58 | 998 | No pricing page exists - critical gap |
| office phone booth | 2,900 | #1 | 33 | 434 | No dedicated category page |
| workplace pods | 1,600 | #1 | 25 | 239 | Homepage cannibalization - too many keywords |
| study pods | 1,000 | #1 | 10 | 149 | Not targeting education market |
| meeting pod | 720 | #1 | 19 | 107 | Weak meeting pod optimization |
| soundproof office | 720 | #1 | 18 | 107 | Generic content, not product-focused |
| best office phone booths | 590 | #1 | 8 | 88 | No comparison content exists |
Key Findings
Why Framery Dominates
- ✓Product-first SEO strategy (pages optimized for products, not just content)
- ✓Semantic keyword clustering (one page ranks for 10+ related variations)
- ✓Unique content categories (white noise, study pods, education market)
- ✓Technical excellence (perfect schema, fast load times, mobile optimization)
- ✓Full-funnel coverage (problem → research → compare → buy)
- ✓ 5+ year SEO head start with accumulated domain authority
VetroSpace's Issues
- ✗Homepage trying to rank for 15+ keywords (diluted topical authority)
- ✗PDF ranking instead of HTML for "space phone" (260 vol keyword)
- ✗No pricing transparency (missing 24,000 monthly search volume)
- ✗Generic content approach (tips guides vs product pages)
- ✗Content cannibalization (one page targets 17 keywords, ranks poorly)
- ✗Missing transactional pages (buy, pricing, comparison)
- ✗Weak internal linking structure
- ✗No dedicated category pages for products
Opportunity Areas
- →67% of target keywords are difficulty 0-20 (easy to rank)
- →Framery weak on portable office, alternative offices, contemporary design
- →Unique differentiation: air quality angle (ISO-7, real-time CO₂)
- →First-mover content gaps in specific B2B segments
- →Education market (study pods) could be captured
- →Comparison content opportunity (VetroSpace vs Framery)
- →Long-tail keyword opportunities Framery doesn't target
- →Industry-specific content (healthcare, legal, finance pods)
Ready to Close the Competitive Gap?
The analysis is clear. Now let's explore the specific keyword opportunities.