Helping VetroSpace Own
"The Breathable Workspace"
Category

Roshan Fernando's 90-Day Strategy to Translate World-Class Air Quality Technology into Market Leadership

Marketing Strategy Portfolio | Created by Roshan Fernando

View 90-Day StrategySee Sample WorkView Full CV

The Market Opportunity

VetroSpace has world-class technology but tells only 10% of the story. Here's why this is a massive opportunity.

15-50%
Cognitive Decline
CO₂ > 945 ppm
$1.12B
Market by 2032
10.3% CAGR
0
Competitors
with real-time CO₂ monitoring
ISO-7
Cleanroom Certified
99.9% particle removal

VetroSpace Has World-Class Technology
But Tells Only 10% of the Story

Excellence

  • ✓ Patented CO₂-controlled ventilation
  • ✓ ISO-7 cleanroom certified
  • ✓ 30+ dB noise reduction (A-Class)
  • ✓ Helsinki Hospital approved
  • ✓ 60% lower carbon footprint
  • ✓ Real-time air quality monitoring

Reality

  • ⚠ Blog essentially empty
  • ⚠ 1,170 vs 15,578 followers (Framery)
  • ⚠ No video content library
  • ⚠ Weak SEO presence
  • ⚠ No lead magnets or downloads
  • ⚠ Minimal LinkedIn activity

Opportunity

  • 🚀 First-mover advantage in air quality
  • 🚀 No competitor owns this category
  • 🚀 Scientific backing from Harvard
  • 🚀 Healthcare validation (HUS Hospital)
  • 🚀 Category leadership available NOW
  • 🚀 Post-pandemic awareness peak

The Competitive Gap: Air Quality Monitoring

All competitors mention "ventilation" — but none show real-time CO₂ data. This is VetroSpace's unique advantage.

Framery
15,578 followers
❌
Hushoffice
~8,000 followers
❌
Zenbooth
~5,000 followers
❌
VetroSpace
1,170 followers
✅ Real-time CO₂

= ONLY ONE with real-time air quality monitoring